Leading for Customer Engagement

Presenter: Bruce Fern, President and Chief Engagement Solutions Architect, Performance Connections

Description

Customer Engagement is quickly becoming a top priority for organizations that want to carve out a competitive advantage and strengthen their brand. Customer satisfaction and loyalty are enough for many businesses, but leading companies are going beyond loyalty by embracing Customer Engagement practices. The current research is definitive - engaged customers are the most valuable asset an organization can have to ensure sustained and profitable growth.

Join Bruce Fern, President and Chief Engagement Solutions Architect at Performance Connections as he broadens your perspective about better ways to attract, retain and develop profitable customer relationships.

What Will You Learn

•What defines an engaged customer and how to identify them
•The business payoff of having engaged customers
•The Roots of Customer Engagement Optimization
•The organizational requirements to support customer engagement
•How to get started building a Customer Engagement environment and culture within your organization